Oasis are perhaps Britain's biggest band, with over 15 years of record breaking history in live performance and recorded music, an army of fiercely loyal fans, and the undivided attention of much of the British media. Oasis are one of the first major artists to move away from a major label and drive themselves forward with their own label and management company.

Big Brother and Ignition management have recognised for many years that one of the pillars of a successful campaign is placing the website at the heart of the campaign. In the time since Oasis last released a record the world of the music consumer has changed dramatically - Digital channels account for over 80% of single sales, UK music consumers are almost all accessing content via the Internet, and websites are outperforming traditional media in terms of reach. To embrace this new music landscape meant a successful blend of great content, easy to access commerce, community, and above all site stability. The huge volumes of site traffic an artist of Oasis's stature can drive would strike fear and delight into the hearts of service providers, with the opportunity for successful and fan rewarding e-commerce met with the risk of site failure and fan alienation.

Oasisinet.com was launched on August 14th to great fan and industry acclaim, and has since been the focal point for ticketing, exclusive retail products, and everything a fan would want to know about the band. Developing an immersive and engaging fan experience that can withstand high traffic has been the great achievement - fans can browse the site and buy products while they consume band content, they can dig down into Google map mash-ups to follow the live dates, and they can customise their own homepage within their community. All that is before they delve into the archives dating back to 1994!

Take a look and let us know what you think.

www.oasisinet.com